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Customer relationship management - Wikipedia Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. Basics - The CRM Book for Microsoft Dynamics 365 The following chapters of the CRM Book cover the basics of how to use the core business apps and elements of Microsoft Dynamics 365. They should help you feel comfortable using the out-of-the-box business apps for sales, marketing, and customer service, and assist you as you find your way around Dynamics 365. TCRM10 - CRM Fundamentals I SAP Training Fundamentals and architecture Overview of key areas (Marketing, Web Channel, Channel Management, Sales, Interaction Center, Service, Field Applications, Analytics, Implementation & Operation) Customizing fundamentals for CRM - CRM basic data:
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