Odyssey Pepsi To Apple

[PDF] Odyssey Pepsi To Apple Ebook

Odyssey Pepsi To Apple By John Sculley

Odyssey: Pepsi to Apple--A Journey of Adventure, Ideas ... About the AuthorAs Pepsi s youngest-ever vice president John Sculley launched and won the Cola Wars. Then at what looked like the pinnacle of his career he astounded the business world by rising to a challenge from Steven Jobs a brilliant college dropout and founder of the high-risk Apple Computer Company Do you want to spend the rest of your life selling sugared water or Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas ... Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future [John Sculley, John A. Byrne] on Amazon.com. *FREE* shipping on qualifying offers. In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers Odyssey: Pepsi to Apple - Wikipedia Odyssey: Pepsi to Apple is an autobiography by John Sculley, former Apple CEO, and John A. Byrne in August 1987 [citation needed], published by Harper & Row.In Odyssey, Sculley describes his time as CEO of PepsiCo and Apple during the late 1970s and early 80s. The epilogue of the book is dedicated to describing the Knowledge Navigator, a concept of Sculley's.